3. We should base on domestic market, develop mass tourist accommodation products and put priority on the development of economic hotel chains.
After entering WTO, the competition in hotel market will be keener. For China's hotel groups, the most fundamental competition ideal is to seek for its own competitive advantage. In the past experience of developed countries, those outstanding hotel groups developed on the basis of domestic tourism market. At the beginning of the development, national hotel groups didn't have the capability to directly compete with transnational hotel groups in business tour to metropolises, their first markets will be non-economic center cities and sightseeing resorts. National hotel groups should enter the hotel markets in metropolises after they finish the enterprising process in current market. They should enter the new markets through brand buying, enterprises merger and strategic alliance after they have enough currency capital, management skill, market network, information technology and human resource as their competence.
4. We should form the management and marketing platform of national hotel groups through information technology.
At the end of 1990s, IT is used in fields of internal management system, marketing promotion and sale system and membership connecting system. The newly published magazine Asia and Pacific Hotel, Accor、Forte、Hilton and Starwood--the four international hotel groups cooperate to form an Internet Joint Venture facing Asia and Pacific market. The reason for cooperation is to enhance the distribution over Internet. In this way, tourists who go on Internet regularly will get information faster and more conveniently.; while the international hotel groups will sell their rooms over the world more quickly. At the initial development of national hotels, the first problem is popularization of computer hardware devices, but more urgent issues are the concept and human resource problems. It is well known that a group without high-tech is a group without cohesive force and competitiveness.
5. To accelerate the development of domestic hotel groups through government policy and practice.
While we emphasize the importance of enterprises in the process of hotel group development, we are not denying or ignoring the role of the government. On the contrary, the market economy need more government help in property right protection, public product supply and policy administration. The government shall not interfere the enterprise operation, but turn its internal management to outer administration so as to create a favorable development environment for the domestic hotel groups to grow mature in the international tourism market. As for the government support, the government shall encourage more hotel enterprises to cooperate with large-scale enterprise groups and high tech companies to make themselves essential parts of international tourism enterprise groups. It's necessary for the hotel enterprises to take more company practice and gradually change the image of backward operation in the international tourism market, so as to achieve the strategic development goal.
In the development process of domestic hotel groups, the government has a task of policy innovation. Under the current situation, China's tourism industry and enterprises are still on the way of market operation. In the period of system transition, a series of problems such as the out-of-date system and management mode are restricting the development of China's hotel groups. Our management system of tourism industry and management mode of tourism enterprises must take innovation to optimize the system and market environment. For example, we should push all kinds of accommodation companies to compete equally, honestly and publicly in the market. Another example is the ongoing provincial reform on some industries such as electricity, coal, textile and so on. These acts of forbidding administrative departments to operate companies bring great development chance for the domestic hotel groups, for most of these departments have their own accommodation facilities in the name of training center and recuperating base in seashore cities and famous scenic spots. If the government could grasp this opportunity to reallocate the state-owned capitals of these companies and improve their enterprise and market practice, the domestic hotel groups could get across some conventional development steps and realize great progress. All the efforts are made to help hotel groups grow freely in the market economic system and maximally reduce the transaction fee in their development process.