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中国度假酒店发展前沿态势与问题

近年来，随着我国旅游业的类型也出现了多样化发展，在众多不同类型的酒店中，度假酒店异军突起，成为酒店业中一颗耀眼的明星，什么是度假酒店？度假酒店是以接待度假休闲游客为主，为度假休闲游客提供多种服务的酒店。度假酒店多建在滨海、山川、湖泊等自然风景区附近，远离市区，交通便利。度假酒店经营季节性强，对娱乐设施要求较完善，突出个性化服务，度假酒店在设计风格上返璞归真，讲究人与自然融合，努力为住客创造休闲放松的环境。
从目前全国范围内来看，三亚亚龙湾国家旅游度假区是中国度假酒店集大成者。1996年，随着地处亚龙湾的三亚凯莱度假酒店开业迎宾，中国第一家五星级度假酒店由此诞生了。之后，在中国南海之滨，素有"天下第一湾"之称的亚龙湾，相继诞生了天域度假酒店、假日度假酒店、金棕榈度假酒店、仙人掌度假酒店、海底世界酒店等具有前沿态势的中国度假酒店。
一、度假酒店群体特色与个性色彩
与商务、观光、会议、长住性酒店产品不同，中国度假酒店群体一诞生即带着浓厚的特色。度假性酒店的自然资源具有不可替代性，度假酒店六大要素：阳光、沙滩、大海、空气、绿色和风景，是其区别于其他类型酒店的重要标志。
三亚亚龙湾地区的度假酒店群体无论是从建筑风格、装潢设计、还是从酒店服务人员制服、娱乐设施配套功能以及经营管理模式等均具有鲜明的个性色彩。
1、建筑风格与装潢设计：亚龙湾度假酒店群体建筑各异，其建筑风格带有热带海滨色彩或异域色彩，装潢设计也各具匠心。如凯莱之欧陆风情、天域之夏威夷色彩、金棕榈之西班牙韵味、仙人掌之墨西哥风格……这些酒店均有一个共同的特征：开放式大堂，酒店大堂无一安装空调，一律敞开式设计，海风自然吹来，穿堂而过，令人好不惬意；大堂内沙发、茶几及客房内家亻禾厶皆以滕编制品为主，符合海岛特点，富有南国情调；度假酒店从业服务人员着装一改商务酒店笔挺之制服，代之以花花绿绿的休闲服饰，与身着各类休闲服饰的顾客融为一体，由这些度假酒店员工制服所派生出来的服饰，至今已发展成为"海南岛岛服"，岛服如一道亮丽的风景，出现在世人面前。
2、娱乐项目的立体式结构：亚龙湾度假酒店群体中，拥有空中、山地、海上、海底等不同层面的立体式娱乐项目，成为其他酒店不可企及之优势，如：空中动力伞、爬山、高尔夫球场、山地车、沙滩排球、海上摩托艇以及深海垂钓、半潜式海底观光船、潜海等。
3、海鲜特色饮食：露天烧烤、泳池小吃、各类海鲜大菜、屋顶花园美食等。
4、员工来自除台湾省以外的全国各地，其从业人员结构分布之广，各类区域文化与不同层次观念相融，延伸并丰富了企业文化内涵。
5、在亚龙湾度假酒店群体中，酒店星级级别密度之高实属国内罕见。同时，它们还拥有一个共同特点，即实行所有权与管理权分离，聘请国际著名酒店管理集团公司或外国专家、国内知名酒店管理集团公司管理，如凯莱的总经理是德国人、天域的总经理是澳大利亚人、假日的总经理是新加坡人，机电金棕榈是由国内世贸酒店管理集团公司管理等。
6、区域配套设施优势。至目前为止，在亚龙湾地区或附近区域，利用知名风景区的品牌效应，形成了南山佛教文化苑游览区、天涯海角风景游览区、海洋生物公园、海底世界、蜈虫支洲岛、西岛、蝴蝶谷、贝壳馆、珍珠科学馆、歌剧院等功能配套设施项目。同时，利用区域配套设施优势，举办具有良好影响的国际、国内大型活动，如：中国新丝路超级男模女模总决赛、世界太极拳健康大会、天涯海角国际婚庆节、中国南山长寿文化节、全球化经济论坛等先后落足三亚。从而树立起亚龙湾度假酒店的文化品牌。

The Frontier Trend and search of China Holiday Resort

Recent years is when tourism developed rapidly in China, there are some striking changes in the pattern and structure of tourism, one of them is that the holiday resort has an unprecedented development. What is the main feature of the holiday resort? It mainly provides service for the guests who take their holiday basing on leisure, relaxation, health and recreation.

Almost Holiday Resort was built in the scenery spot near the coasts, mountains and lakes far away from the cities, which has convenient transportation facilities. Holiday Resort is distinguished for low season and peak season, and has colorful recreational facilities. The mode of service changes from standardization to personalization and humanity, pursuing returning to nature in architecture.

In China, Sanya Yalong Bay National Resort is outstanding. In1996,Gloria Resort was opened,
Which became the first five-star holiday resort in China ,since then, several resorts were born ,such as horizon Resort ,Holiday Inn ,Golden Palmtree resort ,Cactus hotel and under-water world hotel ,which have the frontier features .

A. The common features and personalization of holiday resort
Different from the hotels which mainly for business, sight- seeing community and long -stay guest. The holiday resort have non -substitute natural resources, such as the most six features : sunshine seashore ,sea, fresh air greenness and scenery is different from other hotels, Sanya Yalong Bay national holiday resort has personalization in architecture, design, the staff uniform and recreation facilities .

1. Architecture and design
Typical tropical seashore and exotic colors and ingenuity design eg. Gloria Resort has European-continental style, Horizon has Hawaii style ,Golden Palmtree Resort has Mexican style. All of the resorts have common features :open lobby with no air-con. The fresh air blows through, all the furniture are made of cane ,the staff wear colorful shorts replacement of the business uniforms, thus Hainan Island Shirts come from this creation
2. The recreational facilities dispersed up to the sky , mountain, sea and under -sea ,climbing ,Golf course ,beach volleyball,water motorcycle, fishing diving etc.
3. Sea food :BBQ in open area ,poolside bar and roof garden -view food offer delicious sea food.
4. Staff from all of china who have different idea melt in the same culture.
5. High level resorts gather together which have common features, the property engage International Hotel Management Company or experts abroad. The GM of Gloria is from German ,GM of Horizon Resort is from Australian, GM of Holiday Inn is from Singapore ,Golden Palm tree resort is managed by Zhejiang World Trade Hotel Management Group .
6. Advantages of necessary accessories in this areas. Till now, relying on the Yalong Bay National Holiday Resort ,there are many other famous brand formed: Nanshan Cultural Excursion Zone, The Remotest Cape of the Earth Scenic Spot, Under -water World, Wuzhizhou Island Holiday Resort, West Island, Butterfly Valley, the Sea Zoo ,Shell Exhibition Center etc. and many activities were held successfully: China New Silk Model Contest, The World Taiji Health Conference, The Wedding Festival, China Nanshan Longevity Culture Festival, The Global Economic Forum .